Webinar: 'Later is too late' - John Marshall of Potential Energy discusses communicating the climate crisis

Anthony Leiserowitz (pictured), the founder and director of the Yale Program on Climate Change Communication, joined with others, including the founder and CEO of "Potential Energy", John Marshall, to talk about climate change and communication. A few things stood out in worldwide research about the climate crisis and how to talk about it - some two billion people have never heard the term; many who have, are unsure about the fundamentals; many, however, have not only heard the term but support the need to take action; appeals to technical issues or philosophical ideas have no impact; people respond best to the thought about future generations and the fact that "later is too late". Check out the recording of the event staged by Potential Energy.