Webinar. Voice of Customer Intelligence: Using customer feedback to gain competitive advantage

In this Hello Customer webinar, CEO Bram De Vos is joined by Michel Stevens, course director at CXM Academy, for a no nonsense look at how to turn feedback into action, and why most companies still miss the point.Key Topics Covered:The importance of reading raw customer feedback dailyThe blind spot of focusing only on complaintsTwo-dimensional customer relationships (emotional connection vs. product satisfaction)The three layers of service recovery (functional, emotional, social)Proactive feedback collection strategiesCommunicating customer centricity internally and externallyCalculating ROI through promoter/detractor analysisCore Takeaway: "Never assume, always ask" — understanding customer reality through direct conversation is vital.Learn how Hello Customer turns feedback into business improvements: https://www.hellocustomer.comYou can watch the full webinar and see the discussion unfold on video here: https://www.hellocustomer.com/en/resources/webinars