Website About Page: How to Make it Sizzle
from Landscape Digital Show Hosted by Jeff Korhan
Episode 15 of Landscape Digital Show reveals how to make your website about page sizzle by using the 6 science-based elements of influence and persuasion to engage your audience. Sell the sizzle, not the steak is what they used to say back in the day. It captures the essence of a juicy steak grilled to perfection. And that sells the product. The steak. Think of yourself as a product. People need to buy you before they will do business with your company. What's your sizzle? It's that X factor that distinguishes you as the guy or gal that they believe may be the one they can trust with their business. Show Notes Discover more about Robert Cialdini's scientifically grounded elements of influence and persuasion in his book, Influence: The Psychology of Persuasion. We'll greatly appreciate it if you head over to Landscape Digital Show on iTunes and give it an honest rating and review. Thank you for listening and subscribing! Call to Action Listen to the audio and discover how to apply the 6 elements of influence and persuasion to make your website about page sizzle. Reciprocity Authority Likeability Social Proof Commitment and Consistency Scarcity The post Website About Page: How to Make it Sizzle appeared first on Landscape Digital Institute.
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