Website Design: 22 Ways to Get Eyes on Your Site | Ep. #293

It’s important for customers to like your website design because getting eyes on your site is the best way to start your guest’s journey, the longer they stay, the higher the chance they will book. Here’s what you need to do.Website Design IntroductionThe last couple of years has made a clean sweep of the past decades of hospitality property strategies. As of today, almost all of the experience acquired during these years has become nothing more than a distant memory. While it can be frustrating to dismiss such hard-earned and valuable insights, it can also be refreshing to start from the beginning. By developing the right strategy, you can reopen your hotel, resort, inn or bed and breakfast on solid ground and distinguish yourself from the competition. Let's take a look at your website design. The way to make visitors stay on your website is by giving them reasons why they should stay, be it information, good service, special price, etc. • Keep your website design limited to make it look more professional. • Your website design should be personal and appealing. • You should provide a detailed description of your property and services. • Your website should be simple and straightforward.Your goal should be to make your hospitality properties website a pleasure to look at.Whether you’re overhauling your property's existing website or creating your web presence from scratch, you should understand the crucial elements of a clean and functional website so that it looks honest, professional, and well-designed.Here are 22 Details You Need to Consider When Designing Your Website1. A website should be easy to useIf visitors are confused when looking at your website it will be a great way to dissuade them from making their booking decision. Ensuring your website is easy to navigate around will keep your visitors on your site for longer and increase the chances of conversion. Test the ease of using yourself by seeing how many clicks it takes for you to find a piece of information, such as your room descriptions or your list of facilities – if it’s more than three clicks, it’s probably too many.2. Your homepage First impressions count. You have less than 15 seconds to impress a visitor when they hit your website for the first time.Your website needs to build trust and show a user that you’re professional. You also have to make it clear that every piece of information can be found on your property's website, in an uncluttered way. 3. The about us pageThe ‘About Us’ section is the perfect place to tell your story, explaining why you love to host your guests, the kind of experience your property offers them, the history of your property, the local attractions, and a way to introduce your team. 4. Delightful imagesYou only have to look at the statistics surrounding Instagram to realize how powerful images have become.Delightful imagery is more than just a passing trend, and hoteliers are well-placed to make the most of their aspirational surroundings. 5. Quality contentContent is king’ and your website needs lots of it.Interesting content helps to keep your prospective guests on your website longer. Content increases the rate of conversion, especially if it’s authentic, accurate, and informative. Ideas include:• detailed descriptions of your rooms and other facilities • local attractions• history of your hotel • an up-to-date blog • guest reviews• your bar• dining room• spa Continue listening or reading and I will share 17 more details you need to consider for your website design...⇒ TO READ OR LISTEN TO THIS EPISODE ON KEYSTONE HOSPITALITY PROPERTY DEVELOPMENT:https://keystonehpd.com/website-design-22-ways-to-get-eyes-on-your-site-293Get your copy of the “How to Improve Your Hospitality Properties Success” ebook? https://keystonehpd.com/how-to-improve-your-hospitality-properties-successGet Your INNsider Tipshttps://KeystoneHPD.com/INNsider-TipsJoin one of your private groupshttps://keystonehpd.com/private-groupsSay hi on socialFacebook: https://www.facebook.com/KeystoneHPDTwitter: https://twitter.com/KeystoneHPDLinkedIn: https://www.linkedin.com/company/keystone-hospitality-developmentListen to The Hospitality Property School PODCAST herehttps://www.keystonehpd.com/hospitality-property-school-podcastsYouTubehttps://youtu.be/0wjwAMrPqVcA Division of Keystone Hospitality Property Development