Website Development Done Right: The Collaborative Approach to Digital Success - Ep.79

from Giraffes Don't Eat Steak - for curious marketers who zig when others zag! · host Erica Mackay and Alex Bilney

Website Development Done Right: The Collaborative Approach to Digital Success - Ep.79In this episode, Alex talks with Dawid Zimny from NerdCow, a web design agency that specialises in "untangling the chaos" for B2B and SaaS companies. David explains their unique approach to web development that focuses heavily on stakeholder alignment, collaborative workshops, and understanding the true business problems behind website requests. Key topics include why involving all stakeholders early prevents costly revisions, the reality of user attention spans, the differences between B2B and B2C website approaches, and why qualitative user testing often provides more valuable insights than analytics alone. Perfect for marketing professionals, business owners, and anyone planning a website redesign.Connect with Dawid Zimny:LinkedIn: https://www.linkedin.com/in/dawid-zimnyNerdCow Website: https://nerdcow.co.ukChapters00:00 Introduction and Guest Overview03:04 The Importance of Stakeholder Alignment07:37 Involving Key Decision Makers Early10:07 Website Development Process Overview15:30 The Psychology of Web Design20:03 Attention Spans and Website Engagement25:28 Focusing Your Website Hero Section27:01 B2B vs B2C Web Design Differences33:12 Analytics vs Qualitative User Insights36:36 Understanding Your Customer's Real Needs39:23 Top Advice for Website Redesigns41:24 Connect with Dawid & NerdCowConnect with the hosts:Erica: https://www.linkedin.com/in/erica-mackay/Alex: https://www.linkedin.com/in/alex-bilney/Get in touch with us at The Marketing Detective Agency - www.themarketingdetectiveagency.com#MarketingStrategy #BusinessMarketing #TargetAudience #MarketingTips #OfficePolititcs #MarketingPodcast

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This episode was published on April 23, 2025.

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