Website Essentials for HR Consultants: An Essential Piece of Your Business

This episode is all about websites and why it's an essential piece of your marketing collateral for lead generation. You'll discover:How to set up your homepage in minutes so visitors don't click off never to return again.Why sharing the testimonials the "wrong" way could be damaging your credibility.What you should write on your About page to make sure your website visitors understand who you are in a way that leaves them wanting more.The 5 things you need to consider if you're thinking of getting a new website.You need an expert to build your website for you, right? WRONG. There's actually an extremely simple way of getting a gorgeous website setup and running in minutes.The single best thing you can do with your website to make sure it builds a constant pipeline of clients for your business.PLUS, the one thing you don't want to do if you set up a blog. (This issue is so commonplace and really damages your authority).Show notes:00:00 Intro02:50 Wordpress vs SquareSpace or Wix.07:00 DIY or hiring a Pro.12:00 Layouts and quick wins.16:00 Content and copy.17:00 Fantastic imagery and where to get it.18:00 Must have pages.21:00 Lead Capture.23:00 Building credibility.25:00 Summary.26:00 LinkedIn: What's hot and what's not. Want my help getting more leads and clients for your HR consultancy? 1️⃣ Start with the book — The Complete Guide to Building a £70K HR Consultancy Discover the Client Control method so you attract better clients, win more valuable projects, and charge what you’re worth. 👉 https://theinfluentialconsultant.co.uk/the-book/ 2️⃣ Work with me Join the Fastlane Formula to plug the Client Control method and the 3 Phase Funnel into your business and build a predictable pipeline of premium clients — so you never face feast-or-famine again. 👉 https://theinfluentialconsultant.co.uk/fastlaneformula100/