Website Homepage Merchandising is Valuable Marketing

Homepage merchandising is a popular topic here at SmartEtailing and we spend a lot of time talking about it. Homepages, far and away, receive more visits than any other page on your site so it is important to display the content there that tells the story that consumers need to hear about your business. We (Ryan Atkinson, President + Co-Owner - Suzie Livingston, Marketing + Communications - Mark Still, Business Development) talk through general and seasonal merchandising tips and best practices and how to make the most of the time you have to devote to this important activity.REI.com remains a prime example of successful homepage merchandising and it's worth noting that you can do pretty much all of the same things REI does to ensure your site is an attractive result for search and a valuable resource for your customers. It's also interesting that in the very short time from when this episode was recorded to this is being typed, REI has already remerchandised their homepage. That's what's Up Next!If you're a current SmartEtailing website client with questions about your website, reach out to [email protected] or call 303-527-0676 x 1. If you are not currently a SmartEtaililng website client with questions about how our programs work, email [email protected] and we'll gladly show you around.We also publish Up Next on our YouTube channel if you'd like to watch while you listen. Here is our Up Next playlist and a link to this episode.If you have any questions about the topics discussed in this episode of Up Next or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email [email protected].#email marketing #marketing #bikeshopwebsites #merchandising Be sure to email your questions to [email protected]. We read all emails sent, and we look forward to hearing from you.If you're a Workstand client with questions about your subscription, email [email protected] or call 303-527-0676 x 1. If you are not currently a Workstand client with questions about how our programs work, email [email protected] Us on LinkedInMark Still, Senior Business DevelopmentDavid Martinez, Key Accounts AdvisorWe also publish Around the Workstand on our YouTube channel if you'd like to watch while you listen. Here is our Around the Workstand playlist.If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email [email protected].