Website Optimization and Content Marketing with WordPress Expert Greg Taylor | TBM 020

Greg Taylor, Founder of Marketing Press, is an experienced digital marketer who knows his stuff when it comes to website optimization and content marketing. He comes highly recommended by Jay Baer, one of America’s top marketing consultants, which is why I invited him on The Busy Marketer Podcast to share some of his knowledge.   Mentors Greg relied on mentors to help him grow as an entrepreneur. Mentors can provide guidance for all levels of business.   Digital Marketing Data When talking about Greg’s Digital Marketing Mantra, “review, refine, repeat”, he shares the importance of data. We’re fortunate to have access to so many more metrics than other forms of marketing, but they don’t do any good if we don’t use them.   Why WordPress? Marketing Press ONLY uses the WordPress platform when developing websites. I asked Greg why and it came down to it being “easy” and  “intuitive”. Very much the same reasons why I built this website on the platform.    Website Optimization One of the basic things that websites need is an easy way for people to connect with you. Greg also recommends having a good “About” page that shows your brand’s personality.   Content Marketing Don’t get hung up on the written word because “content” is more than that. Content can be podcasts, photos or video. Find a form of content that you are comfortable with and can do on a consistent basis. Consistency is very important.   Show Notes: http://TheBusyMarketer.com/20   Digital Marketing News #TBMnews Facebook Video Updates: View Count & Related Videos Facebook Wants to Know Why Users Hide Ads Sweigh, Inc. Unveils New Design and HTML5 Format   If you have a question about digital marketing for me or a future guest, let us know at http://TheBusyMarketer.com/ask. Remember to focus on the important tasks and have a productive week! P.S.: Please remember to leave a Rating and Review so other busy marketers, like you, can find the show!