Website Traffic Tips And Tricks

What this episode covers

https://keywebco.com/blogs/news/website-traffic-tips-and-tricks Website Traffic Tips And Tricks ORGANIC SEARCH Organic search is traffic generated from free search engine results. Anytime someone clicks a non-ad link to your website from a search engine like Google, Bing, or Yahoo, it’s categorized as an Organic Search visit in Google Analytics. • Organic Search is usually the most common source of traffic to a website, and most of that traffic comes from Google. • Typically over half of those searches are conducted on mobile devices. • Organic Search is vital to your website’s visibility online. Here’s how you can get more traffic from searches on Google, Bing, and Yahoo: CREATE QUALITY CONTENT Let’s get this one out of the way first: your content must be quality. Quality content provides immediate value to the reader. And value could mean knowledge, entertainment, or inspiration. There’s not a set formula for quality content. You have to provide the value. But here are some key characteristics: • Unique & Original • Relatable • Well Organized • Easy to Consume • Provides Insight Listen to your target audience. If they are commenting, sharing, and liking content on social media, you know they find value. And when there’s value, there’s trust in your business. LONG-FORM CONTENT While it’s true that your audience likely has a shorter attention span, the best performing content is long-form. BOOST WEBSITE TRAFFIC: ORGANIC According to Neil Patel, Google, A Moz/BuzzSumo study, HubSpot, and Search Engine Watch, longer content that provides value and satisfies the reader is more effective. The data is clear. Long-form content gets shared more... ...and gets more organic traffic. Think about the questions your audience has or problems they want to solve as a starting point for content ideas. Then, take detailed, deep dives into solving those problems for your audience. Create in-depth blog posts with photos, diagrams, and charts. Shoot for 3,000 words or more. FORMATTING IS IMPERATIVE Your audience wants information quickly. They’ll get lost in 3,000 words of 6-sentence paragraphs, formatting will help keep their focus on your content’s value. Try these formatting hacks: • Subheadings – help identify the main points of each section and leads readers through the content. • Short sentences – make your sentences short and sweet. Keep it shorter than 10 words when you can. • Short paragraphs – forget what your English teacher taught you. Whitespace helps your reader’s eye focus on the screen; 1-3 sentence paragraphs are perfect. • Lists – use bulleted or numbered lists as often as it makes sense. • Bold & italics – use bold and italics to highlight key terms and add emphasis to make your points clear. Stay away from underlining words. This typically signals a link. • Edit, edit, edit – remove all unnecessary (“fluff”) content. Your readers won’t return if you waste their time. APPLY SEO BEST PRACTICES Anyone can easily do basic Search Engine Optimization (SEO). It can get very technical, very quickly ... but don’t worry. The concept of SEO is to give Google (or any other search engine) confidence in your content. Google’s confidence comes from 2 major areas: 1. Relevance of content 2. Content value Relevance Google understands what your content is about by automatically “reading” every web page on your site and

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