WEEK 009 - PR

This week we are joined by Farhan Mohamed - former Editor-in-Chief at Daily Hive. We're talking about PR, the relationship between entrepreneurs and media, community management - we're getting Farhan's perspective as a representative of the media side, on the relationship triangle between PR firms <> Entrepreneurs <> Publishers, how recent events have influenced the dynamics between them, and most importantly when and how should you approach the media in today's environment.