EPISODE · Feb 8, 2025 · 43 MIN
Weekend Conversations: Catching Lightning In A Bottle
from Elevate with Robert Glazer · host Robert Glazer | YAP Media
On a new episode of Weekend Conversations on the Elevate Podcast, host Robert Glazer and producer Mick Sloan discuss the concept of catching lightning in a bottle--big successes that come from perfect timing or luck and cannot be replicated. They use the example of Dollar Shave Club's viral debut ad from 2012, which many companies tried and failed to emulate, and talk about how leaders should approach recreating their biggest hits. Episode Links Friday Forward - Bottled Lightning (#470) Dollar Shave Club Ad from 2012 Learn more about your ad choices. Visit megaphone.fm/adchoices
What this episode covers
On a new episode of Weekend Conversations on the Elevate Podcast, host Robert Glazer and producer Mick Sloan discuss the concept of catching lightning in a bottle--big successes that come from perfect timing or luck and cannot be replicated. They use the example of Dollar Shave Club's viral debut ad from 2012, which many companies tried and failed to emulate, and talk about how leaders should approach recreating their biggest hits. Episode Links Friday Forward - Bottled Lightning (#470) Dollar Shave Club Ad from 2012 Learn more about your ad choices. Visit megaphone.fm/adchoices
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Weekend Conversations: Catching Lightning In A Bottle
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