Weekend Conversations: Catching Lightning In A Bottle

Episode 464 of the Elevate with Robert Glazer podcast, hosted by Robert Glazer | YAP Media, titled "Weekend Conversations: Catching Lightning In A Bottle" was published on February 8, 2025 and runs 43 minutes.

February 8, 2025 ·43m · Elevate with Robert Glazer

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Summary

On a new episode of Weekend Conversations on the Elevate Podcast, host Robert Glazer and producer Mick Sloan discuss the concept of catching lightning in a bottle--big successes that come from perfect timing or luck and cannot be replicated. They use the example of Dollar Shave Club's viral debut ad from 2012, which many companies tried and failed to emulate, and talk about how leaders should approach recreating their biggest hits. Episode Links Friday Forward - Bottled Lightning (#470) Dollar Shave Club Ad from 2012 Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode Description

On a new episode of Weekend Conversations on the Elevate Podcast, host Robert Glazer and producer Mick Sloan discuss the concept of catching lightning in a bottle--big successes that come from perfect timing or luck and cannot be replicated. They use the example of Dollar Shave Club's viral debut ad from 2012, which many companies tried and failed to emulate, and talk about how leaders should approach recreating their biggest hits. Episode Links Friday Forward - Bottled Lightning (#470) Dollar Shave Club Ad from 2012 Learn more about your ad choices. Visit megaphone.fm/adchoices

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