[Weekend Drop] Swyx on Marketing Yourself - DataTalks.Club

I joined Alexey Grigorev's DataTalks.Club podcast to talk about my viral essay on How to Market Yourself (without Being a Celebrity).Links:- How to Market Yourself without Being a Celebrity (tweet thread) - DataTalks.Club Video and Transcript- The Coding Career Handbook - special discountTimestampsMarketing ourselves (1:15)Components of personal marketing (5:00)Personal brand for an average developer (7:06)Picking a domain: what to write about? (13:13)Being too niche (15:30)Finding a good niche (17:15)Learning in public (18:23)Borrowed platforms vs own platform (20:11)Starting on social media: Picking what they put down (22:48)Career transitioning: mutual exchange of value  (23:50)Personal marketing for getting a new job (33:30)Getting hired through the back door (37:50)Finding content ideas (39:45)Marketing yourself in public — summary (40:10)Open-source knowledge (41:11)Internal marketing: promoting ourselves at work (45:09)Signature initiative (49:30)Public speaking (53:30)The backing track to my narration is Algorithms by Chad Crouch.