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Weekend Edition: Best Practices for Marketing Budgets episode artwork

EPISODE · Jan 15, 2022 · 22 MIN

Weekend Edition: Best Practices for Marketing Budgets

from Today in Digital Marketing · host Tod Maffin

We all have to do it eventually — develop a year-long marketing budget. There are lots of approaches (do we budget based on a percentage of revenue? or a fixed amount?), but what are the best practices for this important process?In this paid partnership series with CMOx, Tod speaks with Casey Stanton about best practices for marketing budgets.MORE INFO: http://becomecmo.comPrivacy & Opt-Out: https://redcircle.com/privacy

What this episode covers

We all have to do it eventually — develop a year-long marketing budget. There are lots of approaches (do we budget based on a percentage of revenue? or a fixed amount?), but what are the best practices for this important process? Privacy & Opt-Out: https://redcircle.com/privacy

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Weekend Edition: Best Practices for Marketing Budgets

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This episode is 22 minutes long.

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This episode was published on January 15, 2022.

What is this episode about?

We all have to do it eventually — develop a year-long marketing budget. There are lots of approaches (do we budget based on a percentage of revenue? or a fixed amount?), but what are the best practices for this important process?In this paid...

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