EPISODE · Apr 17, 2026 · 1H
Weekly Beverage Alcohol Recap | April 17, 2026
from Beverage Business Briefing
**Major M&A & Corporate Moves**- Sazerac tables $15B ($32/share) all-cash bid for Brown-Forman; Pernod Ricard pursuing parallel "merger of equals" talks; family governance structure is key differentiator- Mark Anthony Brands acquires The Finnish Long Drink; spirits-based RTD pivot; brand posted +24% dollar and volume growth over trailing 52 weeks- Uncle Nearest insolvent; receiver marketing all assets; $108M+ loan defaults; targeting going-concern sale by end of Q2- Southern Glazer's integrates fine wine teams into Signature division; assumes national distribution for Frederick Wildman brands effective May 1- Jackson Family Wines selects Reyes Beverage Group as exclusive distributor in seven markets tied to Reyes' pending RNDC acquisition- Johnson Brothers expands Stoller Wine Group distribution to nine additional markets- Baker Distributing acquires Calmont Beverage in Vermont; collapses state to two-distributor market; craft brands stranded- Robert Foye takes ~A$1M stake in Treasury Wine Estates; pushes five-point turnaround plan focused on US market**Earnings & Financial**- Pernod Ricard cuts FY26 outlook to –3% to –4% net sales; US organic sales –12%; Q3 group sales €1.945B (–15% reported); travel-retail outlook reversed to full-year decline- PepsiCo Q1 beat: revenue $19.44B (+8.5%); adjusted EPS $1.61 vs. $1.55 consensus; NA foods volume +2%; Gatorade brand refresh announced- Boston Beer hit with $175.5M Ardagh verdict over aluminum can volume shortfall; plans appeal; holds $223M cash, zero debt- Molson Coors faces aluminum cost headwind; TD Cowen cuts FY26 EPS to $4.58 (below consensus $4.72 and guidance); Hold, $43 PT- Constellation Brands: new CEO Nicholas Fink emphasizes "builder to operator" shift; FY26 beer guidance (–1% to +1%) seen as conservative; Pacifico, Modelo Oro, Barrilitos highlighted- Albertsons Q4 net loss of $480.8M on $600M opioid charge; FY26 identical sales guided flat to +1%**Scanner Data & Market Performance**- Easter week (ending April 5): spirits +16% holiday dollars; RTDs +13.1%; wine +9.2%; beer +6.1% — beer lagged all segments- Q1 2026 off-premise: total beer dollars +1.2% YTD; volume –0.5%; Constellation +0.77 share points; A-B +0.14; Molson Coors –0.59; Boston Beer –0.33- Fastest Q1 growers: Happy Dad +35.1%; Athletic Brewing +19.3% dollars, +25.5% volume- Pacifico +38.5% Easter week; Michelob +16.9%; Smirnoff +15.7%; Cutwater +46%; BuzzBallz +20%- Energy drinks: Celsius/Alani Nu +35.1% L2W (Alani Nu +97.7%); Monster +6.9% but –159bp share; Red Bull +6.4% but –175bp share- CSDs: Coca-Cola +12.1% L4W vs. PepsiCo +0.6%; Easter week Coke +20.1%- NA beer: +17% dollars and volume in Q1, moderating from +26% pace in Q1 2025**Craft Beer**- BA 2025 production data: craft volume –5.1% to 21.856M barrels; 481 closures vs. 300 openings; 1,072 closures over two years- Sierra Nevada overtakes Boston Beer for #2 craft ranking; Athletic Brewing rises to #6- Diageo (#5 overall via Guinness growth); Garage Beer and Tivoli Brewing debut in top 50- Retail dollar sales –3.6% to $27.8B; dollar share held flat at 24.6%; employment –4% to ~189K**Wine**- US wine consumer spending hit record $115.33B (+2.5%) but volume fell –2.4% to 361.8M cases- Wine DTC March value +5% to $462M; volume –4% (improving from –30% Jan, –14% Feb); Napa drove nearly all dollar growth- Wine-at-home CPI: –1.3% YoY in March, deepening from –0.4% for full 2025- Napa structural crisis: unsold Cab grapes, Alpha Omega foreclosure, Benessere Vineyards heading to auction, fallow vineyard recommendations- Robledo Family Winery files Chapter 11- Cognac NAFTA shipments –49% in March (vs. +34% Feb); XO –38%; Far East +12%- E&J Gallo launches 200ml Tetra Pak; acquires Whiny Baby brand; 25% of wine drinkers using AI recommendations- DRINKS partners with Forbes for Forbes Wine Club & Shop; Forbes Wine vertical launching summer 2026- CA AB 1585: would require 100% American grapes for "American" label; bulk imports +19% in 2025**Buffalo Trace / Ultra-Premium**- Eagle Rare 30 unveiled at $12,500 SRP; oldest age-stated bourbon from Buffalo Trace; Bonhams auction April 24; broader release May**Legal & Regulatory**- FTC Robinson-Patman suit against Southern Glazer's continues; alleges systematic price discrimination favoring chains over independents- Five former Southern Glazer's employees indicted for eight-year bribery scheme targeting Albertsons shelf placement- Napa winemaker Jeffry Hill sentenced for AVA mislabeling fraud- Fifth Circuit strikes down 1868 federal home distillery ban; Commerce Clause left unresolved- Carnival found 60% liable, $300K awarded after 14-shot over-service incident- WHO second industry dialogue: labeling, digital marketing, age verification focus- Mexico Senate weighing mandatory cancer warning labels on alcohol packaging**Consumer & Retail Trends**- Core retail sales +7.05% YoY in March; six-month growth streak; avg. tax refund +11.1% to $3,521- Numerator: 93% of consumers looking to save; 43% eating out less; 28% cutting grocery spend- Goldman Sachs lowers 2026 discretionary cash inflow forecast to +4.2%- Louis Jadot/Morning Consult: 56% of Americans dating less due to costs; 27% stopped entirely; wine purchase driven by taste and budget over prestige- Wine Opinions: 20% of frequent drinkers drinking less; health concerns primary driver; decline concentrated in at-home consumption- Nicotine pouches reach 29.3% household penetration; RBC finds 6–12% spending overlap with bev-alc — limited competitive threat- 7-Eleven closing 645 NA stores; IPO delayed to FY2027; ~200 food-forward openings partially offset- Chili's surpasses Olive Garden as #2 US casual dining chain; systemwide sales $5.5B (+20.6%); no new restaurants opened**Mississippi Warehouse Crisis**- State's sole wholesale warehouse dysfunction: ~174K cases stranded; five+ liquor stores closed; key brands unavailable for months; replacement facility not expected until 2027**Vermont Self-Distribution**- H.921 passed Vermont House: would allow brewers to self-distribute up to 5,000 barrels annually; legislature adjourns May 8
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Weekly Beverage Alcohol Recap | April 17, 2026
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