Weekly Beverage Alcohol Recap | December 26, 2025

Bourbon enters a normalization phase as Jim Beam pauses distilling in 2026 amid record barrel inventoriesMajor suppliers shift to margin protection and inventory management over capacity expansionConstellation Brands expected to hold earnings despite beer depletions near -4%U.S. consumers still spend big on alcohol, but value and occasion-based trade-offs are acceleratingRTDs dominate growth both on- and off-premise; NA beer emerges as a quiet winnerWine DTC volumes slide hard, but ultra-premium Cabernet remains resilientNew York supermarket wine proposals and cannabis competition raise route-to-market riskKroger and Instacart developments highlight rising stakes in e-commerce economics and transparency