維持傳統理念、翻玩創新精神！百年餅舖舊振南總經理李立元的經營學

from 決戰創業食刻 · host 拾光FoodChill

主持人｜童儀展受訪者｜舊振南總經理李立元說到「漢餅」，你的印象還停留在婚慶豆沙、滷肉等傳統大餅，又或是伴手禮盒才會出現的鳳梨酥、蛋黃酥？身為133年老店的傳統餅舖舊振南走出傳統，成立漢餅文化館、舉辦漢餅大賽，更跨產品領域和冰淇淋、珍珠等結合，甚至把漢餅縮小，為了就是要將漢餅文化更貼近你我的生活、傳承下去。一起來聽舊振南總經理李立元分享，他如何將漢餅的復興與創新之路！延伸閱讀 ▶百年餅鋪舊振南賣冰棒、做甜點傳統不該是包袱而是創新的立足點！ https://reurl.cc/yM2veD ▶台灣不只有鳳梨酥！台味糕餅百百種，一口餅就是一口文化！ https://reurl.cc/eOqy3W ▶與時俱進才能保持競爭力！百年餅店舊振南、全球最大食品品牌雀巢如何從永續經營中持續創新？ https://reurl.cc/le8yoA ==================================== 「決戰創業食刻」由《拾光FoodChill》所製播 https://www.foodchill.tw/ ==================================== -- Hosting provided by SoundOn

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維持傳統理念、翻玩創新精神！百年餅舖舊振南總經理李立元的經營學

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