為什麼投資人總是買高賣低？行為財務學揭穿投資賠錢的真正原因

明明知道長期投資、逢低買進才是正確策略，為什麼多數投資人最後卻總是買高賣低、長期跑輸大盤？本集從行為財務學出發，拆解效率市場假說的迷思，說明有限理性、確認偏誤、損失規避與羊群效應，如何一步步讓投資人做出錯誤決策。重點不在預測市場，而在如何透過制度與環境設計，避免人性反覆毀掉你的投資績效。 -- Hosting provided by SoundOn

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為什麼投資人總是買高賣低？行為財務學揭穿投資賠錢的真正原因

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