卫浴品牌如何出海做跨境电商?选择哪些国家合适 episode artwork

EPISODE · Jan 15, 2025 · 11 MIN

卫浴品牌如何出海做跨境电商?选择哪些国家合适

from 家居有基会

2024年卫浴行业业绩腰斩的品牌,不在少数。即便是行业前五的品牌,也在劫难逃。2025年,卫浴品牌和经销商何去何从?基哥在2025年1月4日,约了赛唯雅卫浴总经理郑东杰 在黄埔君澜酒店徒步,过程中我们聊了聊卫浴行业面临的困境、他们放弃国内的零售专卖店后,开始出海和赋能装企业,取得了一定的成绩,分享给到大家。1,未来几年六成以上的卫浴工厂都会挂掉,阶段性放弃,也是一种胜利3,我们所有的经销商都盈利,少则3个点,多则七八个点4,我们今年国内市场的业绩占比70%,但是利润不到5个点;出海这块只有30%,但是利润比 国内的70%整体还要高5,出海也要学会降维打击,用中国的产品标准打击前往小宇宙评论区与主播互动

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卫浴品牌如何出海做跨境电商?选择哪些国家合适

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