Weighing the Benefits of Using Agile Project Management for Marketing

Over the Holiday season, The Kula Ring is bringing you a few conversations between Jeff and Carman, the hosts of The Kula Ring and founders at Kula Partners. Agile Project Management is not something that typically comes to mind when discussing marketing. But, when clients discover that is how we manage marketing work at Kula Partners, Jeff and Carman often find themselves answering curious questions about it. In this episode of The Kula Ring, we discuss what Agile is and share how our experience can help manufacturing marketers weigh the benefits and barriers of implementing the project management style. Please enjoy and Happy Holidays!