Weight: A Hot Topic with Media and Consumers

It's no secret that society today is obsessed with weight and body image. Daphne Kasriel, countries and consumer editor at Euromonitor, explains why weight is such a hot topic, why consumers are getting heavier, and how policy makers are combating the obesity epidemic. Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.