Weight Management Products Growing in Consumer Health

Weight management generated an impressive US$13.7 billion in retail value sales in 2015. Although not as large as some other OTC categories, weight management is growing into a mainstream category in a number of countries, especially developing markets, where overweight and obesity rates are growing exponentially. In the future, sales in the weight management category will continue to grow with meal replacement slimming products leading the pack. Through 2020, the category is expected to push retail sales of US$16 billion.Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.