Weird Marketing That Actually Works ($1M from Home Shows, Newspaper Leads, & Toilet Ads)

Is “weird” marketing actually working in home services… or are contractors missing massive opportunities?In this episode of Owned and Operated, John Wilson is joined by Sam Preston (CEO of Service Scalers) to break down unconventional marketing channels that are quietly driving real revenue for home service businesses.From advertising above 100+ stadium toilets to generating leads through church bulletins and local newspapers, this episode explores the overlooked strategies that most contractors ignore—and why they work.They also dig into why crowded channels like Google and Facebook aren’t the only path to growth, and how thinking differently about marketing can unlock cheaper leads and stronger brand recognition.In this episode, we cover: Why “weird” local marketing channels still drive real results  Real-world examples: stadium ads, newspapers, church bulletins, pizza boxes, and more  How overlooked channels can outperform traditional digital ads  The power of brand familiarity and low cost per impression If you’re looking to grow your home service business, reduce customer acquisition costs, or find an edge your competitors aren’t using—this episode will change how you think about marketing.Host: John Wilsonhttps://www.linkedin.com/in/johnbwilson1/Guest: Sam Prestonhttps://www.linkedin.com/in/sam-preston-a682103b6💳 Extra Special Thanks to Coast!Coast is the smart fuel card built for home service businesses. Set custom spend controls, stop fuel fraud in real time, earn rebates, and use it anywhere Visa is accepted — no more station restrictions or admin headaches.Want to see how much you could save? Check them out HEREThe Coast Visa® Commercial Card is issued by Celtic Bank. All card accounts subject to credit approval.Shout Out to FieldPulse 🚀FieldPulse is an incredible Field Service Management platform that helps you save hours each week while keeping your operations running smoothly. If you're looking to streamline your processes, stay competitive, and focus on what truly matters, FieldPulse is a game-changer!📅 Book your demo 💼Shoutout to Avoca AI!Looking to train your call center and improve technician performance? Avoca AI helps teams identify issues, improve call quality, and drive results from start to finish. 🔗 Schedule a demo: Send Us Mail!More Ways To Connect with O&OJohn's Podcast YouTube ChannelOwned and Operated Newsletter Bonus Videos From JohnLeave a ReviewJohn Wilson, CEO of Wilson CompaniesJack Carr, CEO of Rapid HVAC📌 Disclaimer: Some links may include UTM parameters or affiliate relationships, meaning we may earn a commission if you make a purchase. Episodes may feature sponsors, but all opinions expressed are our own.