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“How could you fall for that?” Noemi Uribe explains why the Hillsong brand was so seductive. It’s church - but not typical church. Noemi takes us into the world of Hillsong in a Boston night club.  Services have a concert vibe, the sermons are upbeat, it’s not boring or judgmental. Millions loved the Hillsong way of doing God and turned it into a mega church. Journalist and writer Elle Hardy has been studying the rise of Pentecostalism and the Hillsong phenomenon for several years. She breaks down the winning formula that is now replicated across the globe. And Elle and Noemi start to trace where things went wrong at Hillsong, as star preachers and mega egos create a toxic mess. False Profits: Hillsong is produced by Storyglass for iHeartRadioSee omnystudio.com/listener for privacy information.