Welcome Sequence That Sells: 5-Step Email Funnel to Turn New Readers into Repeat Buyers

In this focused 8-minute monologue Dan Desmarques walks authors through a practical, ethical welcome-email funnel that boosts lifetime value without spamming or hype. You'll get five numbered messages—what to say, why it works, and quick AI prompts to generate personalized copy—covering the initial welcome, immediate value, social proof and book-pairing, an audiobook/cross-sell, and a segmented offer that drives repeat purchases. The episode includes a real-world case where a 3-book nonfiction author raised repeat sales and audiobook uptake using this exact sequence, plus the metrics to track and simple subject-line formulas. Finish with an immediate action: write and schedule your first welcome email using the provided 5-sentence prompt. Strong custom CTA: if you want a turnkey funnel mapped to your backlist, visit our publishing services to get custom copy, automation, and split-tests set up for your catalog.Become a supporter of this podcast: https://www.spreaker.com/podcast/the-22-lions-podcast-ai-self-publishing-book-empire-secrets--7016918/support.