Welcome to Market To Shelf Mastery

Market to Shelf Mastery is a podcast for ambitious food and drink founders working towards their first retail listing who want to hear from founders who have already made the leap. Every episode is a conversation with someone who has gone from market stall to retail shelf. We break down the real process behind their first "yes" — who they approached, how they pitched, how they followed up, the knock-backs they faced and the persistence that paid off. And we talk about the moment — walking into a store and seeing their product on the shelf for the very first time: the pride, the relief, the quiet "we did it" feeling. You'll gain practical insight you can apply to your own retail outreach, honest lessons from founders who've been in your shoes, and the belief that your shelf moment is possible too.