Hi, this is Oranthi Parmar, Editor-in-Chief of MedCity News. Welcome to the inaugural episode of our new podcast. We are calling it MedCity Pivot. Under normal circumstances, the term generally refers to a startup changing its business model or strategy in order to succeed or survive.
But given the existential threat that COVID-19 represents to the healthcare industry, it is now incumbent upon us that we abandon old assumptions and chart a new path forward. In a sense, the entire healthcare industry needs to pivot.