Welcome to Moe’s! … for Late-Night? With Chief Brand Officer Mike Smith

Moe’s Southwest Grill is in the midst of a new, three-part strategy to drive incremental gains. It includes extended hours to serve unmet demand, a Gen Z menu play, a deeper dive into delivery, and more as the category icon readies for what’s next. Chief brand officer Mike Smith joins QSR Uncut this week to unpack what brands are missing with late-night, how snacking behavior is shaping trends, and how Moe’s plans to find growth in one of the most competitive categories there is.And be sure to register for our QSR Evolution Conference in Atlanta to learn from and network with the country's top restaurant brands, from Chick-fil-A to Shake Shack to Burger King, Texas Roadhouse, White Castle, and more. You can do so here. Our first private restaurant operator community is now open. For $500 a year, you gain access to exclusive content and reports, but also AMA Zoom calls with industry experts, and a sign-up for a WhatsApp Chat that connects you in real-time with leaders across the sector, from franchisees to founders to emerging executives. Request your invite today at plus.qsrmagazine.com.