Welcome to Sales [UN]Training

Welcome to Sales [UN]Training, a very different kind of sales podcast. I'm Kelly Riggs, founder of Business Locker Room, and the author of Quit Whining and Start Selling. For years, I've watched sales teams struggle to improve. The answer always seems to be, we just need sales training. The problem is sales training isn't producing the results that we intend. $70 billion American corporations invest in sales training every year, and yet three out of four salespeople fail. I want to take a deep dive look at the world of sales training from the perspective of one very simple question. Why doesn't sales training work? That's what this sales podcast is about. It's your weekly sales strategy guide designed to rewire your sales brain. Find out why sales training typically fails and how you can transform your sales team to create market-proof revenue growth. If you're a sales leader, a CEO, a business owner, discover the core issues that are creating unseen resistance against your sales efforts. If you're an elite salesperson looking to go to the next level of sales leadership, this podcast will help you overcome and avoid a lot of the common traps that sales leaders walk into when they're trying to develop a high performance sales team. Join me on Sales [UN]Training. Share it with people you know. Together, let's figure out how to change the face of sales training.