Welcome to Season 6 - A New Direction

I'm thrilled to announce that starting 10th October 2023, we're taking "The Public Relations Podcast" in a fresh direction.The goal is to create a weekly "must-listen" show where a guest host and I try to unpack recent campaigns, discuss emerging PR tools (especially AI) and dive into questions and comments in our 'Community Bag' segment.Plus, this show is all about people on the frontline doing the work today. This is "practical PR". That also means I want you on as a guest as well to share what you are finding.Why the change in the format?PR is changing fast. As we move into this new era of AI and heightened public scepticism, old-school tactics are becoming obsolete. But the skill of building relationships with the public, in order to achieve a goal, is going to become more important than ever.I'm hoping this show will be packed with actionable insights that you can use every week, whatever size of operation you belong to and wherever you are in the world, from Europe, to the Americas, to Asia, to APAC.If you're looking for ideas on how to cope with the future of PR, join us by clicking "follow" or "subscribe", wherever you are.It starts next week, 10th October. I hope to see you there!#publicrelations #pr #communications #marketing