Welcome to Stop Waffling & Start Selling

In my very first episode of Stop Waffling & Start Selling, I’m sharing a bit about my own journey from corporate lawyer to the world of online business—and how storytelling became my unexpected superpower. Back in 2020, I wrote a book called 'Do Not Try Him at Home', which opened the door to entrepreneurs reaching out for my advice on using personal stories to drive their businesses forward.Despite being a certified master persuader and creating a program called "Stop Waffling, Start Selling," I’ve faced my own struggles—particularly with pricing and getting comfortable with being called a coach. Spoiler alert: it wasn’t an easy ride! But I found my sweet spot with podcasting. Now, through this platform, I’m able to share my expertise in a way that feels both authentic and accessible.This podcast is all about storytelling, business strategies, and helping entrepreneurs like you stay true to yourselves while building something amazing online. Let’s dive in together!Sandra ten Hoope is a Sales & Story Strategist and corporate attorney, known for bringing clarity to complex situations in both boardrooms and business.Drawing from her own experiences, she now empowers professional women to rewrite their personal narratives. In Do Not Try HIM at Home, Sandra reveals the duality of her life, closing multi-million-pound deals while living in fear at home.This podcast is for entrepreneurs who want to stop circling, trust their voice, and build a business that sells through clarity, not pressure.Alongside the podcast, Sandra offers the Stop Waffling & Start Selling Membership, helping entrepreneurs move through:Clarity → Connection → ConversionMembers receive bonus episodes, tools, and guidance to turn insight into action.Sandra also offers Revenue Clarity Sessions, focused one-hour conversations to identify what’s impacting your revenue and what to do next.If you enjoy the conversations shared here, you’ll find extended discussions and additional insights inside the membership  HERE