Welcome to the Boring Ecom Podcast

Welcome to The Boring Ecom Podcast! In this introductory episode, meet your hosts Richie Mashiko (Head of Growth at She's Birdie) and Joe Siegel (Head of E-commerce at Feastables) as they explain why they're diving into the 'boring' side of e-commerce. Fed up with the endless content about ads and marketing, Richie and Joe are here to unpack the critical but less-discussed aspects of running successful e-commerce brands. From finance and operations to supply chain and hiring, they're tackling the unglamorous work that happens beneath the surface - the parts of the iceberg you don't see on Twitter. Whether you're just starting in e-commerce or looking to scale your brand, this podcast aims to be your resource for understanding the nuts and bolts of building sustainable e-commerce businesses. Join these industry veterans (and best friends) as they break down complex topics with practical insights and a healthy dose of humor. Follow Richie (X | LinkedIn) and Joe (X | LinkedIn) for more e-commerce insights and to join the conversation.