Welcome to the catwalk of the future

The provided article discusses the increasing adoption of AI-generated models in the fashion industry. It highlights Swedish fast fashion giant H&M's recent announcement to use digital clones of models for social media, a move aimed at protecting models' rights while acknowledging the ongoing digitization of the profession. While some criticize this shift, some models see the potential for expanded opportunities through digital replicas. The author posits that the fashion industry will inevitably move towards fully synthetic models and even customized avatars, particularly as AI video technology advances. Luxury brands may initially resist, but the long-term trend suggests a significant decrease in the reliance on traditional, real-life models for showcasing clothing.This article is also available in English on my Medium page, «Welcome to the catwalk of the future«