Welcome to the Lab

In our very first episode, host Michael Vicinelly sets the stage for what Launch Lab is all about: testing bold ideas, building real businesses, and sharing the behind-the-scenes journey as it happens. From launching a hot sauce brand to creating an AI-first marketing masterclass, we're taking you inside the experiments—wins, fails, and all.This isn’t just theory. It’s a look at how we use strategy, tech, and creativity to launch actual products and services. Whether you’re a business owner, creator, or curious listener, this is your lab too.Follow along and get inspired to launch your own thing.