Welcome to the Upward Growth Podcast

The Upward Growth Podcast is the new audio channel from Upward Growth, a health plan market advisory firm. Host Ryan Peterson breaks down what's actually moving in the health plan market and what it means for the people selling into it, investing in it, or building for it.Think of it as the audio version of the weekly Upward Growth newsletter, plus occasional conversations with the operators, investors, and builders working on what we cover. Each episode unpacks how plans are making buying decisions right now, what earnings calls and CMS rules actually mean for vendors, and the structural shifts changing who's buying what and why.If you're making bets on the health plan market, this show is built for you.Hit subscribe wherever you get your podcasts. About Upward Growth: Upward Growth is a health plan market advisory firm. We work with health tech vendors, investors, provider organizations, and management consultancies on how health plans actually buy, operate, and make decisions. Subscribe to the newsletter: https://upwardgrowth.substack.com/Connect with Ryan on LinkedIn: https://www.linkedin.com/in/ryan-peterson-1a20866/Learn more about Upward Growth: https://www.upwardgrowth.com