Welden's China Success a Tale of 'Bags to Riches'

What this episode covers

Little did Sandy Friesen know that a video livestream from her living room in the U.S. would catapult her small handwoven handbag company to success 8,000 miles away, in China. Welden's "bags-to-riches" tale holds lessons for U.S. brands looking to enter China's markets.

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Frequently Asked Questions

How long is this episode of alicast by Alibaba Group?

This episode is 26 minutes long.

When was this alicast by Alibaba Group episode published?

This episode was published on April 12, 2018.

What is this episode about?

Little did Sandy Friesen know that a video livestream from her living room in the U.S. would catapult her small handwoven handbag company to success 8,000 miles away, in China. Welden's "bags-to-riches" tale holds lessons for U.S. brands looking to...

Can I download this alicast by Alibaba Group episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.