Welden's China Success a Tale of 'Bags to Riches'

from alicast by Alibaba Group · host AliCast from Alizila

Little did Sandy Friesen know that a video livestream from her living room in the U.S. would catapult her small handwoven handbag company to success 8,000 miles away, in China. Welden's "bags-to-riches" tale holds lessons for U.S. brands looking to enter China's markets.

Episode metadata supplied by the publisher feed · Published Apr 12, 2018

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Welden's China Success a Tale of 'Bags to Riches'

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