We'll Always Have Paris: What Makes a Memorable Service Experience?

We explore the six key elements outlined during their presentation about what it takes to design services that keep people coming back for more. We probe into the dynamics of service design from real-world examples of business that provide unique experiences including a shoe company that will actually order a pizza for their clients as well as order products from competitor sites in order to keep their customers satisfied. Jennifer and Ben outline why people get excited about intangible services in the same way they lust after the latest shiny toy that just came out on the market.