Well & Good Property Solutions w/ Jonathan Wicks
from Live Let Thrive Podcast Hosted by Live Let Thrive
Send us Fan Mail Jonathan Wicks launched Well and Good Property Solutions in 2020 to solve short-term rental operators' biggest pain point: finding reliable cleaners who handle more than just cleaning. By bundling turnover cleaning, off-site laundry with standardized white linens, and guest-essential restocking into one service, his team has completed over 35,000 turnovers across six markets. The company now operates in Phoenix, Houston, Galveston, Boise, Flagstaff-Sedona, Dallas, and Omaha, with every market led by a bilingual on-site leader who inspects 80% of cleans and ensures cleaners focus solely on quality instead of juggling logistics. Wicks walks through Well and Good's operational playbook: cleaners survey every room first to remove all trash and dirty linens before starting work, eliminating mid-clean surprises. Off-site laundry prevents the linen-swapping problem that plagued one guest's high-end towels, which a cleaner replaced with Walmart seconds. Hosts receive timestamped Breezeway photos of every appliance interior and surface, useful for Airbnb damage claims. The service costs more than a $60 street cleaner but includes linens, consumables, and a small under-sink blue mat for supplies—no locked inventory closets. Wicks also touches on Arizona's Super Bowl pricing collapse when 4,000 properties flooded Airbnb, the mistake of using too much floor chemical, and why service businesses need diversity of age and thought, not just a team of clones. Become a Live Let Thrive Insider: For $3 a month, get every new episode 5 days before everyone else. Raw, uncut, and early. Join here: https://www.buzzsprout.com/2641586/subscribe Julie George's Million Dollar Host STR mastermind: 140+ operators, 3 live calls a week. Code MYKA = 10% off your first payment. Springboard to Wealth Real estate mentorship with Thach Nguyen & Stephanie Owens: education, accountability, live events. Springboard to Wealth Real estate mentorship with Thach Nguyen & Stephanie Owens: education, accountability, live events. Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you. Support the show Work with us. Interested in professional management or consulting? Myka — Sharebnb: www.sharebnb.com Steve — Argest Rentals: www.ArgestRentals.com Sign up for PadSplit with Steve's link and get a free 1-on-1 PadSplit strategy call with Stevie Stacks: padsplit.com/hosts Myka's other podcast, Entrepremarriage — building wealth without losing the marriage: youtube.com/@Entrepremarriage All our links: linktr.ee/liveletthrive #airbnb #airbnbhost #shorttermrentals #midtermrentals #padsplit #rentbytheroom #coliving #corporatehousing #BRRRR #realestate #realestateinvesting #VRBO #shareeconomy #airbnbsuperhost #airbnbpodcast #sharebnb #liveletthrive #liveletthrivepodcast #biggerpockets #directbookings #bookdirect #dfwrealestate
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What this episode covers
Send us Fan Mail Jonathan Wicks launched Well and Good Property Solutions in 2020 to solve short-term rental operators' biggest pain point: finding reliable cleaners who handle more than just cleaning. By bundling turnover cleaning, off-site laundry with standardized white linens, and guest-essential restocking into one service, his team has completed over 35,000 turnovers across six markets. The company now operates in Phoenix, Houston, Galveston, Boise, Flagstaff-Sedona, Dallas, and Omaha, ...
Chapters
- 0:00 Cold open
- 1:26 Jonathan Wicks and Well and Good's 35,000 turnovers across five markets
- 3:16 Solving hard to find good cleaners by letting them focus on cleaning
- 6:47 The Chick-fil-A market-leader model: local operations over remote tech
- 10:35 Six current markets and expansion into Dallas and Omaha
- 14:01 Bundled pricing vs. $60 street cleaners and when one-bedrooms make sense
- 18:13 82% of properties ready for two-hour early check-in
- 22:22 The one-foot-by-two-foot blue mat replaces inventory closets
- 24:46 Chelsea's tears: being seen as the hardest worker in the industry
- 31:33 Margin brings confidence - no razor's-edge scheduling or unicorn-cleaner risk
- 38:56 Deep cleans every six months, batteries during monthly inspections
- 43:05 Why lone-wolf cleaners join: no invoicing, fair pay, focused work
- 47:16 80% of turnovers get a second set of eyes and timestamped Breezeway photos
- 53:31 Arizona Super Bowl collapse: 4,000 new listings flooded the market
- 57:02 Two months of test cleans and the flow that starts every room
- 1:00:30 Biggest cleaning mistake: too much chemical makes sticky floors
- 1:04:15 Business mistakes: ignoring accounting from day one
- 1:07:45 Can a business run debt-free? Service models vs. leverage
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