‘We’ll Figure It Out’ — Bruner, Hall Jump Headfirst Into Direct-to-Consumer Beef Marketing

Sometimes the only way to start a new venture is to jump right in. That’s how Angus producers Lindsey Hall and Ashley Brunner say they approached their direct-to-consumer beef marketing enterprises they operate as part of their family Angus operations. Both operations have been among the first to test Certified Angus Beef’s (CAB) Ranch to Table program, and share how they got started, the power of partnerships and ways they keep their customers happy. And they’re not done yet. Tune in to hear what’s next and if this is an opportunity you might want to pursue in your own operation.  HOSTS: Miranda Reiman and Kara Lee, director of producer engagement, CABGUESTS: Lindsey Hall grew up in the Angus business, on her family’s Maplecrest Farms near Hillsboro, Ohio. She headed off to The Ohio State University where she earned a bachelor’s degree in animal science, followed by a master’s in ruminant nutrition, animal breeding and genetics from Kansas State University. She met her husband, Adam, at the Ohio State Fair, and today they’re raising their two boys in the ag industry. Hall returned to her family’s operation and heads up their Maplecrest Meats enterprise, a storefront where they sell their home-raised beef.Ashley Bruner, Bruner Angus Ranch, ranches with her husband, Travis, their four young children, and his extended family. They have about 500 registered Angus cows on their ranch near Drake, N.D., where they host an annual production sale in June. The family recently partnered with friends and fellow North Dakota Angus ranchers, the Wendel family, to form Dakota Angus — a direct-to-consumer beef merchandizing business. That effort and their commitment to quality recently earned the families the 2023 CAB Progressive Partner award.  RELATED READING:Future Focused BusinessDon't miss news in the Angus breed. Visit www.AngusJournal.net and subscribe to the AJ Daily e-newsletter and our monthly magazine, the Angus Journal.