“We’ll Just Update Our Careers Page” — Why It Won’t Attract Your Kind of People - Staying Stuck in Recruitment - 267

“We’ll just update our careers page.”It’s a common response when recruitment isn’t working.It feels like progress.It’s visible.It can be done in an afternoon.BUT! A careers page sits inside a website built for a completely different audience.Pet owners.Not vets or nurses who are trying to decide whether your clinic is worth the risk of leaving where they are now.That’s a different decision.They’re not looking for polished claims.They’re trying to work out:What’s the team really like?What happens on a hard day?Are these my kind of people?If they don’t find that, they don’t stay.They keep scrolling. Looking.In this episode Julie South looks at why updating a careers page rarely changes that — and what’s missing when someone lands there.In This Episode01:32 – “We’ll just update our careers page”02:26 – Who your website is actually built for05:03 – What vets and nurses are trying to work out06:00 – What happens when there’s nothing to stay for06:56 – Why updating a careers page feels like progress09:45 – The difference between a door and a destination10:41 – Two questions about what your careers page is really saying Could Your Kind of People recognise Their Kind of Clinic?A job ad may catch a vet’s or nurse’s eye. But it’s their own due diligence that determines whether they apply—or keep in touch.Culture Story Centres turn real experiences from inside your team into credible, discoverable recruitment evidence, giving vets and nurses meaningful reasons to choose your clinic.Explore Culture Story Centres for veterinary clinics