Well, that escalated quickly!

Hey friends 👋Ever catch yourself making massive moves based on tiny evidence?Yeah, we've all been there.This week we dive into the classic founder trap: escalating way too quickly on way too little evidence, from hiring three engineers because "investors said we need a mobile app" to dropping $25K on PR before you even launch (ouch).We break down why startups can't afford awareness campaigns, when founders absolutely must stay in sales mode, and how to spot the difference between a logical next step and a delusional leap.Key insight: "Never make big product changes based on what investors tell you. Only make them based on what the market tells you. And when those two aren’t aligned, don’t take the money."Plus, our rating game gets spicy when we encounter some truly questionable strategic moves. Spoiler: we had to invoke the full Billy Madison treatment.In Frivolous Thoughts: JDM's eternal productivity tool addiction strikes again, and Cameron loses his Whoop in a river (but gets amazing customer service).— Cameron and JDM This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit zerototraction.substack.com