EPISODE · Sep 3, 2026 · 4 MIN
Wella Files to Go Public
from Beauty in Five
Wella Files for IPO on $2.9 Billion in Sales. The KKR-backed haircare group reports 9.2 percent sales growth and a return to net income, giving investors a fresh read on professional beauty valuations. (WWD Beauty, Global Cosmetics News) Sephora to Pilot Monthly Drops on TikTok Shop. The retailer's Drop Shop begins in the U.S. on Sept. 19, moving prestige merchandising onto a social-commerce release cadence. (WWD Beauty) Natura Returns Alessandro Carlucci as CEO from October 1. The Brazilian group brings back a former chief executive, opening brand and channel strategy set over the past decade to revision. (Premium Beauty News) FTC Sues Amazon Over Alleged $20 Billion Ad Overcharges. The complaint targets Sponsored Products and Sponsored Brands billing, putting retail media measurement under regulatory scrutiny for beauty advertisers. (Global Cosmetics News) Also moving today: Dollar Shave Club expands personal care reach with Truly Beauty acquisition (Premium Beauty News) Beiersdorf unveils Eucerin acne-prone skin treatment based on 20 years of microbiome research (Cosmetics Business) Hailey Bieber’s Rhode confirms Sephora Europe launch date (Cosmetics Business) Mane boosts citrus innovation and capabilities with Cvista acquisition (Premium Beauty News) Get Beauty in Five in your inbox every weekday: https://beautyinfive.com
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What this episode covers
WWD Beauty reports Wella, backed by KKR, has filed to go public, with sales of 2.9 billion dollars in fiscal 2026, up 9.2 percent, and a turnaround to 62 million dollars in net income. Sephora will pilot exclusive monthly product drops on TikTok Shop from September 19, and Natura is bringing back former chief executive Alessandro Carlucci on October 1. Global Cosmetics News reports the FTC and 22 state attorneys general have sued Amazon, alleging manipulated ad auctions and more than 20 billion dollars in advertiser overcharges since 2019, allegations Amazon has not conceded.
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Wella Files to Go Public
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