WellBeing Brewing Co with Jeff Stevens --The challenges and growth of the non-alcoholic beer business. episode artwork

EPISODE · Mar 6, 2024 · 43 MIN

WellBeing Brewing Co with Jeff Stevens --The challenges and growth of the non-alcoholic beer business.

from The Business of Whats Next · host Jeff Stevens

Key Takeaways:- Jeff Stevens founded Wellbeing Brewing after recognizing a lack of good-tasting non-alcoholic beer options for those in recovery or who don't drink alcohol.- Introducing a craft non-alcoholic beer was initially challenging due to skepticism, but partnerships with retailers like Total Wine helped validate the category.- Wellbeing Brewing uses a specialized German machine and collaborates with local breweries to craft unique non-alcoholic beers.- The growing wellness movement and trends like Dry January have expanded the market for non-alcoholic drinks.- Future goals include increasing production capacity, reopening the online store, and potentially opening a taproom to further promote the brand. WellBeing Brewing CompanyInstagramFacebookLinkedInTikTok    Connect with the HostMatthew ShippBe a GuestLinkedIn: https://www.linkedin.com/in/matthewshipp/Instagram: https://www.instagram.com/matthewjshipp/Facebook: https://www.facebook.com/emberisolutionsEmberi Solutions: https://emberisolutions.com/Buy me a coffee ☕ https://buymeacoffee.com/mattshipp

Jeff Stevens, owner of Wellbeing Brewing Company in St. Louis, Missouri, shares his transition from beer marketing to launching a non-alcoholic craft beer company to fill a market gap. He details overcoming challenges in market education, Wellbeing Brewing's collaborative production approach, and the role of the wellness movement in boosting non-alcoholic beer popularity. The summary touches on marketing tactics, future ambitions, and the company's contribution to healthier community lifestyles.

NOW PLAYING

WellBeing Brewing Co with Jeff Stevens --The challenges and growth of the non-alcoholic beer business.

0:00 43:54

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Frequently Asked Questions

How long is this episode of The Business of Whats Next?

This episode is 43 minutes long.

When was this The Business of Whats Next episode published?

This episode was published on March 6, 2024.

What is this episode about?

Key Takeaways:- Jeff Stevens founded Wellbeing Brewing after recognizing a lack of good-tasting non-alcoholic beer options for those in recovery or who don't drink alcohol.- Introducing a craft non-alcoholic beer was initially challenging due to...

Can I download this The Business of Whats Next episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.
URL copied to clipboard!