EPISODE · Mar 6, 2024 · 43 MIN
WellBeing Brewing Co with Jeff Stevens --The challenges and growth of the non-alcoholic beer business.
from The Business of Whats Next · host Jeff Stevens
Key Takeaways:- Jeff Stevens founded Wellbeing Brewing after recognizing a lack of good-tasting non-alcoholic beer options for those in recovery or who don't drink alcohol.- Introducing a craft non-alcoholic beer was initially challenging due to skepticism, but partnerships with retailers like Total Wine helped validate the category.- Wellbeing Brewing uses a specialized German machine and collaborates with local breweries to craft unique non-alcoholic beers.- The growing wellness movement and trends like Dry January have expanded the market for non-alcoholic drinks.- Future goals include increasing production capacity, reopening the online store, and potentially opening a taproom to further promote the brand. WellBeing Brewing CompanyInstagramFacebookLinkedInTikTok Connect with the HostMatthew ShippBe a GuestLinkedIn: https://www.linkedin.com/in/matthewshipp/Instagram: https://www.instagram.com/matthewjshipp/Facebook: https://www.facebook.com/emberisolutionsEmberi Solutions: https://emberisolutions.com/Buy me a coffee ☕ https://buymeacoffee.com/mattshipp
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What this episode covers
Jeff Stevens, owner of Wellbeing Brewing Company in St. Louis, Missouri, shares his transition from beer marketing to launching a non-alcoholic craft beer company to fill a market gap. He details overcoming challenges in market education, Wellbeing Brewing's collaborative production approach, and the role of the wellness movement in boosting non-alcoholic beer popularity. The summary touches on marketing tactics, future ambitions, and the company's contribution to healthier community lifestyles.
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WellBeing Brewing Co with Jeff Stevens --The challenges and growth of the non-alcoholic beer business.
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