🎧WELLNESS Business or a Fitness Business with a Cold Plunge Pool? | (AUDIO) Masters of Wellness PODCAST 032

In this episode we’re joined once again by our guest host, Mark Davis, alongside internationally recognized wellness leader Edward Curtain (CEO, World Wellness Group). With over 30 years of global experience in fitness, health, and business development, Ed is known for bridging Eastern wisdom with Western science to deliver transformative wellness solutions. He’s collaborated with industry giants like Nike Sports Camps, Technogym, and Anytime Fitness, and led world-class wellness projects across the US, Australia, China, and beyond. In this episode: We tackle a hot topic: Is your facility truly a wellness centre—or just a fitness centre with a cold plunge pool? Ed and Mark unpack the real meaning of “wellness” in today’s fitness landscape, exploring: The difference between health and wellness (metrics vs. journey) Why personal trainers must evolve beyond just exercise programming How holistic approaches (nutrition, sleep, stress, recovery) set trainers and facilities apart The industry’s shift from traditional gyms to diverse, client-centered wellness offerings Why adding a cold plunge or yoga class doesn’t automatically make you a “wellness centre” Practical steps for trainers and owners to lead meaningful change—starting from the top You’ll also hear real-world examples, industry myths busted, and actionable advice for staying competitive in a rapidly changing market. Key takeaway: True wellness is more than just adding trendy services—it’s about a holistic, client-first approach that creates lasting impact. Connect with Ed: 🌐 www.worldwellness.group Got questions or want to learn more? Reach out directly via the website! If you enjoyed this episode, don’t forget to like, subscribe, and drop your thoughts or questions in the comments. See you next time for another deep dive into the future of wellness!