Welsh Vodka Empire Hits $500M | UK News

A Welsh vodka startup, Au Vodka, is set to be sold for a jaw-dropping $500 million to Sazerac—owners of Southern Comfort and BuzzBallz—with founders Charlie Morgan and Jackson Quinn each walking away with over $100 million. Morgan’s wild 2013 viral moment as a ball boy kicked by Eden Hazard? Just the beginning. The brand exploded after DJ Charlie Sloth brought in big-name endorsements, turning gold-bottled vodka into a party staple across Ibiza and Dubai—and even competing with BuzzBallz in the UK. With eyes on dominating the U.S. market, this unlikely success story—from viral incident to billion-dollar exit—is still unfolding, with both founders and Sazerac staying tight-lipped. Listen in comfort:Get a discount on a Soli Pillow: http://solipillow.com/discount/dnn. Advertise on DNN:[email protected] This is an automated, high-level news summary based on public reporting.Report issues to [email protected]. View sources & latest updates:https://sources.thednn.ai/a93423929eec11a8