Wendy Campbell, MJ Unpacked/Jage Media - "Mastering Your Trade Show Strategy for Success"

Prepare yourself for an electrifying edition of Grow Sessions because we are thrilled to have a special guest with us today! Joining us is Wendy Campbell from Jage Media / MJ Unpacked, and she is about to spill all the secrets to a successful trade show season in an episode titled "Mastering Your Trade Show Strategy for Success." If you've recently returned from the excitement of MJBizCon, then you absolutely cannot afford to miss this perfectly timed episode.Here's a sneak peek of what awaits you:Carefully selecting the ideal shows that align with your specific needsImplementing strategic marketing, budgeting, and planning techniquesUtilizing evaluation strategies for achieving peak performanceEssential questions to ask show organizers before committingUnveiling the mysteries behind ROI (Return on Investment), ROO (Return on Objective), and ROE (Return on Experience)What the future of the cannabis industry looks like and much moreJoin us as we embark on a captivating journey through various types of shows, from order writing exhibitions to must-attend industry events. These shows offer countless networking and branding opportunities, but are they the right fit for you? Discover how to accomplish more with less, flawlessly present your booth, and engage in continual learning.We will also share invaluable insights on overcoming Trade Show Fatigue (yes, it's a real thing!) and provide priceless tips for a thorough post-event review and follow-up.But hold on, there's  more to – this episode is packed with surprises! Get ready for the ultimate guide to trade show success – you won't want to miss out on this brand new episode.About Wendy Campbell, JAG Media / MJ UnpackedWhen obstacles arise, you change direction to reach your goal; you do not change your decision to get there.  I am a change agent.  My LIFE is letting go of resistance and doing what is necessary to create working solutions that lead to meeting and exceeding goals.  It is what I am most passionate about.  With 28+ years of experience in sales, marketing, and product management, primarily for consumer packaged goods, I am more driven and more excited than ever to embrace, wholeheartedly, being a change agent as I continue my passion - - working to discover what is needed to create profit-making solutions for companies involved in the sales and marketing of cannabis consumer products. To learn more, please visit MJ Unpacked or reach out to Wendy on Linkedin.Thanks for listening. Be sure to subscribe to our podcast to receive upcoming episodes.