Wendy Forsythe on eXp’s Agent-Obsessed Future

Wendy Forsythe, former CMO of eXp Realty, has taken the reins as COO, bringing her agent-first philosophy and marketing savvy to streamline operations amid AI’s rise. She’s proud of empowering agents with tools like Canva and ensuring rapid payouts for the company’s 343,000+ transactions. Forsythe champions transparency and consumer-centricity, even sharing forms post-settlement to benefit the industry. With deep roots in Inman, she’s now on its new advisory council, ready to shape its future with candid, real-world insight. Support the show:Get a discount at https://solipillow.com/discount/dnn. Advertise on DNN:[email protected] This is an automated, high-level news summary based on public reporting.Report issues to [email protected]. View sources & latest updates:https://sources.thednn.ai/00998eed4ef72af0