Wendy Pease Shares Stories and Advice about Global Marketing

Among the topics we discuss are reasons for going global, advice on how to avoid some basic mistakes, and how you retain global customers.  Wendy shares several stories and anecdotes from her experience and outlined in her book, The Language of Global Marketing. After you’ve listened, we would love to hear your thoughts and comments, which you can post at https://www.exportstoriespodcast.com/ or on our Facebook or LinkedIn pages.