Wendy Reeves: Going Back to the Basics

Wendy Reeves is a seasoned BDC expert and the founder of BDC Angels. Wendy's deep passion for cars led her to work in the automotive industry for over three decades, starting as a receptionist and working her way up to becoming a BDC expert. She is known for her hands-on approach to teaching sales and BDC teams, which has resulted in increased motivation, performance, and customer satisfaction. Today, Wendy joined Kaylee and shared her insights on the importance of going back to the basics to achieve success. She emphasizes the significance of starting small and taking things step by step, an essential lesson for anyone in the automotive industry. She is also a consultant and trainer for BDC-related matters, including on-site launches, training the trainer, consulting, and remote work from home agents. During the interview, Wendy also discussed the challenges that dealerships face when it comes to adopting new technology and processes. She emphasized that the key to success is to focus on the people and processes first, rather than solely on the technology. Wendy encourages dealerships to prioritize their staff's training and development to ensure they have the skills and knowledge necessary to leverage new tools effectively. Wendy's expertise in BDC and vehicle buying centers has helped many dealerships achieve their sales and revenue goals. Her advice and insights are especially relevant today as the automotive industry navigates unprecedented change and disruption, from the rise of electric vehicles to the impact of the COVID-19 pandemic.  In Wendy's own words, she is "a total MacGyver - a solution for every problem kind of person," who believes that going back to the basics is the key to success. Wendy's wealth of experience and advice can help dealerships get the most out of their BDC and vehicle buying centers. By staying focused on the fundamentals, prioritizing staff training and development, and embracing new technology and processes, dealerships can adapt to these challenges and emerge stronger than ever.  Connect Wendy Reeves LinkedIn: www.linkedin.com/in/wendy-reeves Website: www.bdcangels.com Kaylee Felio LinkedIn: www.linkedin.com/in/gotopartsgirl Website: www.partsedge.com Takeaways Collaborate and be respectful. Trust your intuition. Find creative solutions. Quote “It's okay to use offshore agents but, don't outsource complete control." -Wendy Reeves