Wendy Starling | The Truth About Home Pricing

In this episode of the Salt Lake Real Estate Podcast, we’re tackling one of the trickiest parts of selling a home getting the price right. Wendy Starling of Starling Real Estate joins us to explain why the market ultimately determines a home’s value and how sellers can set realistic expectations from the start. She shares how agents analyze comparable sales, pending listings, and active competition to guide pricing decisions, and why even beautiful upgrades or emotional attachment don’t always translate into a higher sale price. From simple staging tips to smart return-on-investment updates, Wendy walks us through what truly moves the needle when selling in today’s market.