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Wendy Weiss | Cold Calling Dos and Don’ts

Many people are reluctant to make cold calls. In fact, they’ve convinced themselves it doesn’t work… or that it makes them look desperate. But, says Wendy Weiss, those folks just aren’t doing it the right way. Cold calling can be incredibly effective if y

Episode 136 of the The Authority Builder Podcast podcast, hosted by Steve Gordon, titled "Wendy Weiss | Cold Calling Dos and Don’ts" was published on September 19, 2019 and runs 46 minutes.

September 19, 2019 ·46m · The Authority Builder Podcast

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Many people are reluctant to make cold calls. In fact, they’ve convinced themselves it doesn’t work… or that it makes them look desperate. But, says Wendy Weiss, those folks just aren’t doing it the right way. Cold calling can be incredibly effective if you do two things before you ever pick up the phone. Cold calling that brings in leads and sales is not about volume, says Wendy, it’s about value.

Many people are reluctant to make cold calls. In fact, they’ve convinced themselves it doesn’t work… or that it makes them look desperate. But, says Wendy Weiss, those folks just aren’t doing it the right way.

 

Cold calling can be incredibly effective if you do two things before you ever pick up the phone. Cold calling that brings in leads and sales is not about volume, says Wendy, it’s about value. And even professional service providers and other “authorities” in their niche can benefit.

 

We unpack exactly what that means and also discuss other nuances of a winning cold call strategy, as well as…


  • How to target the right people for cold calls
  • How to spot a successful salesperson early on 
  • Why prospects are selfish – and how to take advantage of that 
  • The importance of simply “showing up”
  • And more
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